Call to Arms: How to Close the Digital Skills Gap

2:30PM - 3:15PM
Student-Alumni Council Room

77% of companies consider missing digital skills as the key hurdle to their transformation, and nearly 90% of big brands, agencies and SMBs hiring are not able to find folks matching the digital skills they need to properly execute the job.* As the founder of his own inbound marketing company, one of the most pressing challenges for Nate Riggs has been the identification of fresh marketing talent that not only understands why digital skills are necessary but also possesses a base-level competency in putting these skills into action. Make no mistake–finding ways to actively invest in bridging this skills gap must be a priority for everyone, within companies themselves but more importantly, at the institutional level.

In this fast-paced presentation, Nate will break down some of the core skills needed in today’s workforce, and share how university faculty can design and incorporate digital skills into their curriculum to prepare  students for success and close this critical skills gap in today’s workforce.

*According to two recent research studies by CapGemini and the Online Marketing Institute respectively.