Can you Create Immediate Impact Using Real World Examples Around You?

This presentation talks about efforts to make a series of videos for online/flipped classes in marketing, management, and introductory economics interesting for my students. The tips presented include how to (i) create and integrate real world/international examples in the online lectures, (ii) plan and execute video production activities, and (iii) assess the impacts of such novel approaches on student learning. Statistics on how much of the video content is actually viewed by students and how it may (or may not) have an impact on their test scores and understanding will also be covered.